Hi.
Welcome to my blog. I have questions about the way we work and I put my thoughts here. I hope you have a nice stay!
Welcome to my blog. I have questions about the way we work and I put my thoughts here. I hope you have a nice stay!
An idea in good currency is an idea whose time has come.
It is an idea that can shift the language of debate by establishing a new vocabulary.
We have too few new ideas about people, work and organisation.
There is an approach to strategic messaging that believes people will rationally change their behaviour in response to being told the facts. They won’t. They never have.
None of us can escape the Coronavirus web of conversation. It’s the focus of major decisions, compliance instructions, fears and stockpiling. The pandemic COVID-19 is testing all organisational crisis plans, communication tactics and leadership decisions. It is throwing supply chains into chaos globally. People, rightly, are unsure how to react and how to behave. So why do leaders struggle to provide localised messages to answer the important questions and get people on board with behaviour change?
A clever symbiosis of creative talent and human behaviour has been branded creativeXpeople within Synergy Group. Jason Perelson, Creative Director at the firm, outlines how creativeXpeople formed within Synergy Group and why the philosophy is changing government communication.
The effect of the coronavirus has added to the economic challenges the Australian economy will need to respond to in 2020. The devastating bushfire season followed by floods have added to Australia’s usual economic pressures. While we have seen the best of the Australian community’s response to the immediate crisis, it is the long tail of this disaster that will impact most on community resilience.
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